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Amazon Channel

The Amazon integration connects your Newclear catalog to Amazon Seller Central, enabling inventory synchronization and order import across any Amazon marketplace worldwide.

Prerequisites​

  • An Amazon Seller Central account (Individual or Professional plan — Professional recommended for API access)
  • Your account must be approved for the marketplace(s) you want to sell on
  • MWS (Marketplace Web Services) or SP-API access enabled on your seller account

Connecting Amazon via OAuth​

  1. Go to Channel Listings → + Add Channel → Amazon
  2. Click Connect Amazon Seller Central
  3. You'll be redirected to Amazon's SP-API OAuth authorization page
  4. Sign in with your Seller Central credentials
  5. Select the marketplace(s) you want to authorize (e.g., Amazon.com, Amazon.ca, Amazon.co.uk)
  6. Click Authorize
  7. You're redirected back to Newclear — your Amazon account is connected
note

Each marketplace region requires a separate authorization. If you sell on both Amazon.com (US) and Amazon.co.uk (UK), you'll go through the OAuth flow twice.

Marketplace Selection​

After connecting, choose which marketplaces to enable for sync:

  1. Go to Channel Listings → Amazon → Settings → Marketplaces
  2. Toggle on the marketplaces you want to use:
    • Amazon.com (US)
    • Amazon.ca (Canada)
    • Amazon.co.uk (UK)
    • Amazon.de (Germany)
    • Amazon.fr (France)
    • Amazon.es (Spain)
    • Amazon.it (Italy)
    • Amazon.co.jp (Japan)
    • Amazon.com.au (Australia)
    • Amazon.in (India)
  3. Save

Listing Products on Amazon​

Amazon product listings are more complex than other channels — they require:

  • An existing ASIN (Amazon Standard Identification Number) to attach inventory to
  • Or a full new product submission (brand registration required for most categories)

Matching to Existing ASINs​

  1. Open a product in Newclear
  2. Click List on Amazon
  3. Enter the ASIN you want to match to
  4. Map your SKU to that ASIN
  5. Set price and quantity
  6. Submit

Creating New ASINs​

New ASIN creation requires Amazon Brand Registry in most categories. Contact Amazon seller support for your specific category.

Inventory Sync​

Once products are matched to ASINs:

  • Newclear pushes inventory updates to Amazon after every stock change
  • Amazon's "fulfillable quantity" is updated to match Newclear's on-hand quantity
  • Prevents overselling across Amazon and other channels

Price Sync​

  • Newclear price is pushed as the Amazon listing price
  • Promotional prices from the Promotions Engine sync to Amazon as sale prices

Order Import​

Amazon orders are pulled into Newclear:

  • Source = "Amazon"
  • Orders include customer info (note: Amazon often anonymizes customer email addresses)
  • Fulfillment updates (shipped + tracking) can be pushed back to Amazon

Amazon Channel Settings​

SettingDescription
Channel ProtectionPrevent Amazon price changes from affecting Newclear
FBA SupportTrack FBA (Fulfilled by Amazon) inventory separately
Auto-submit trackingPush shipping tracking numbers to Amazon automatically
Marketplace currencyHandle multi-currency pricing per marketplace

Amazon Fees​

Amazon charges referral fees and, for FBA, fulfillment fees. These are not tracked in Newclear and are handled by Amazon directly.

Common Amazon Issues​

"Invalid ASIN" error

  • Verify the ASIN exists and is active on the target marketplace
  • Some ASINs are region-specific

Inventory not updating

  • Amazon can take 15–60 minutes to reflect inventory changes
  • Check Amazon's SP-API status page for any ongoing issues

Orders not importing

  • Ensure SP-API permissions include orders:read
  • Re-authorize if the token has expired